Facebook Ads.....How Do They Work?

HOW DO FACEBOOK ADS WORK?

It is true that FB ads work virally, as other ads on the net also work. However, these ads are put there by marketers themselves, in accordance to what is written in the profile by the person whose profile it is.

So, for someone who says that he enjoys skiing, FB places ads which deal with all kinds of skiing related stuff as they know that an avid skier will be interested in such stuff. Not only that, a lot of his skiing friends are also his friends on FB and they and their families also take interest in such stuff. So when he clicks on skiing related links in the ads on his page and 'likes' the page – in other words he becomes a 'Fan' of the page then his skiing friends also look at it and 'like' it and so it spreads virally among targeted prospective clients.

FB also gives a lot of freedom to its users to place different apps and widgets on their page and people feel in control of what is on their page as they can 'unlike' it at any time or indicate that they want the story 'hidden' and stuff like that not shown again.

FB also explains to you in layperson's terms step by step how to create ads. But keeping in mind that people can 'unlike' your stuff you will need to be clever at learning how to advertise, what and where.

Social Facebook ads can be easily created by anyone at a fraction of what it would cost if they were to use Google Adwords. With Google Adwords you pay for each impression or for each click. Facebook ads are paid for, by you, in advance. As the credit runs low, you just keep topping it up - to keep the ads showing. In order that you may track your ads, FB has created FB Insights, which keeps you updated with how your ads are faring and the actual numbers of views and clicks it receives.

In an effort to ensure that you are using the right keywords for targeting your ads to reach the right people, check out the ads of others with similar interests and use the keywords that they are using. This can be done quite easily by finding Fan Pages and groups with similar interests to the interests you are wanting to place ads for. Do keep in mind though that FB is basically an entertainment site not a business one, so make sure your stuff is light and acceptable. FB does hold the right to allow or not allow any ad that you wish to place.

Although FB is not really the right choice for business ads, however, you can use FB to create awareness and curiosity about it. You can promote those FB pages and increase their popularity, so as to brand them. Always try and bring in a 'social entertainment' value into your FB ads, because basically FB is a social site.

You can promote Affiliate products, however, you have to be clever and do it in a way that you are not directly selling a product, but rather taking people to the link that has the site where the stuff is sold.

For aggressive selling of products – Google AdWords is the place to put the Ads. In order to do that your knowledge of SEO is a huge requirement; else, you will end up spending too much on your ads.

Always remember that with any kind of advertising you need to have a credit limit created, so that your ads stop when your credit runs out. If you don't do that you could find yourself with hefty bills that you have no desire to pay – but pay them you must!!!

If you wish to have contests etc on your page you need FBs permission. They have strict guidelines which you will have to adhere to (in order to cut out fraud) but if your contests are genuine you should be able to run them. Do check the guidelines in advance though.

In order to get your page branded easily and quickly, authenticity, transparency, trust, connection with community are all essential elements.

FB employees have created FB Solutions, a site you must visit often and check out if you want to place ads with FB.

You can add posts, videos, links and photos with your ads. Your page should help you to create reliability in your FB presence. The best way to do that is to keep connected with your fans in a personal way. Fans should be able to read interesting, latest information that will interest them in your page. Your FB page is a public page for your business but it needs to be promoted in a friendly social way, not hard core buy or sell stuff. Make it so people want to visit it and try and do it so that you engage your fans actively in your page.

and also write them in a way that they bring in numerous click throughs.

Keep tweaking your ad, through its peak and off peak cycles so that FB sees you do that. They like you to keep ads current and all ads will go through these cycles.

It is also imperitive that you think like the reader and categorize the ad correctly. Rather than a broad category, go for exact, but small target groups – they will in all probability give you more conversion sales.

Ensure that you read and follow all guidelines. And don't rush into ad creation. Plan for long term ad creation techniques and one which gives you maximum coverage for your dollar. Don't put all your eggs into one basket, small bite sized ads in different places will help show you where your ads work best.

Ensure that when you put in an ad you put in your link as well. Without the link your ad will go waste. Your ad needs to point to your FB page and also link to your website.

Check for grammatical and spelling mistakes – the impression is not good if mistakes are obviously there.https://www.facebook.com/ritustripleclicksshoptillyoudrop

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